CASE STUDY

CreditExpert

Redesign Financial Comparison Mini-site

Objectives

The main objectives for the projects were to one; refresh the design of the main page to bring in a more up to date and contemporary look and feel, and secondly; to drive a higher level of member engagement with the section and ultimately driving higher conversion.

The re-design not only focused on the user experience and the communication of CreditExpert's unique proposition, which matches members against financial product offers and promotions, that are based on the members credit profile, and so delivering highly relevant and targeted financial results.

The main pages were redesigned, including the section home page, which drives members through to a specific financial product. In addition, 3rd Time Media redesigned the journey from the home page through to the product landing through to the presentation of the matched results.

To support the mortgage user journey, 3rd Time Media has also designed and built a mortgage calculator to encourage increased user engagement with the mortgage financial comparison service.

David Chan said "Having been part of the team at 3rd Time Media that has worked with Experian's CredtiExpert for over four years, I felt that with this strong association with the brand we would be able to identify the main elements of the customer experience that will deliver the key difference".

The Result

Chrissy Ayrton, Senior Marketing at Experian Interactive: "We knew instantly that the team at 3rd Time Media had found the right design to achieve our objectives with this section of the members' website. The layout of the pages and 3rd Time Media's strong consideration of the user experience is why we have such a long relationship with 3rd Time Media".