CASE STUDY

Redesign Frontline’s Car Insurance Aggregator Journey

Car Insurance Aggregator Journey Design

Objectives

The objectives of the project were to deliver an optimised user journey to increase conversion and increase the penetration of add-on products purchased through the journey.

Approach

3rd Time Media researched the online user journey within the online Car Insurance industry, the wider financial sector and best of breed ecommerce websites across multiple sectors including travel and retail.

From the research, 3rd Time Media developed the outline of a user journey, applying ecommerce techniques in page design and layout in order to optimise the journey content above and below the fold, addressing key issues of user expectations with a clear and simple journey.

Specific consideration to the user journey was applied to the nature of the traffic from aggregators, ensuring the journey matched the user expectations and delivered a consistent message throughout, always matching price when transferred.

The Result

The new journey increased sales conversion; with add on products exceeding all performance based targets.

Andrew Mackie, Ecommerce Manager at BGL Group comments "This is a step change in our online user journey and we have seen a significant increase in performance. The work carried out to date has brought us in to a strong position in which to grow the business further with a solid structure behind our strategy."

3rd Time Media’s engagement with BGL Group continues on a month by month basis in order to evolve and optimise the user journey for these brands further.